Erica Lay
A feelance journalist for over 15 years together with being a business owner within the yachting industry gives Erica the inside scoop of life within our industry. Never one to shy away from talking about the subjects other like to brush under the carpet, Erica delivers hard and ‘real’ views about life in the superyacht industry.
Why Yachting Has NO Time for Average
Did we soften our kids without meaning to? Gen X survived chaos, hardship and concrete playgrounds, then bubble wrapped the next generation. Now that softness is colliding with reality at…
Namaste or nonsense?
Namaste or nonsense? Once upon a time, “wellness” meant drinking lots of water and maybe attending the odd yoga class
The Social Media Pressure Cooker for Superyacht Crew
The Cult of Comparison: Everyone’s Yacht Life Looks Better Than Yours
AI in yachting
AI in yachting- Because Thinking for Ourselves Is Sooo Last Season – Can can replace humans altogether?
How is Gen Z reshaping the superyacht industry
How is Gen Z reshaping the superyacht industry. Is our industry ready for the next level, before the Generation Alphas get their hands on us!
Influencer Culture and Authenticity
What value do they bring? Gone are the days of looking for your 15 minutes of fame on a reality TV show. Erica Lay takes a deep dive into the…