Erica Lay
A feelance journalist for over 15 years together with being a business owner within the yachting industry gives Erica the inside scoop of life within our industry. Never one to shy away from talking about the subjects other like to brush under the carpet, Erica delivers hard and ‘real’ views about life in the superyacht industry.
AI in yachting
AI in yachting- Because Thinking for Ourselves Is Sooo Last Season – Can can replace humans altogether?
How is Gen Z reshaping the superyacht industry
How is Gen Z reshaping the superyacht industry. Is our industry ready for the next level, before the Generation Alphas get their hands on us!
Influencer Culture and Authenticity
What value do they bring? Gone are the days of looking for your 15 minutes of fame on a reality TV show. Erica Lay takes a deep dive into the…
Can we beat the internet trolls?
What are the typical character traits of a troll and what is their motivation?
Passive aggressive social media
Opting for passive aggression on social media platforms is the best way to demonstrate you don’t do direct, you don’t do honest, and you definitely don’t want to resolve the…
What do we do with drunken sailor?
Is it a problem in our industry? Well, I’d say yes, but for sure it is also a problem in many other walks of life. However, when the safety of…