Erica Lay
A feelance journalist for over 15 years together with being a business owner within the yachting industry gives Erica the inside scoop of life within our industry. Never one to shy away from talking about the subjects other like to brush under the carpet, Erica delivers hard and ‘real’ views about life in the superyacht industry.
Influencer Culture and Authenticity
What value do they bring? Gone are the days of looking for your 15 minutes of fame on a reality TV show. Erica Lay takes a deep dive into the…
Can we beat the internet trolls?
What are the typical character traits of a troll and what is their motivation?
Passive aggressive social media
Opting for passive aggression on social media platforms is the best way to demonstrate you don’t do direct, you don’t do honest, and you definitely don’t want to resolve the…
What do we do with drunken sailor?
Is it a problem in our industry? Well, I’d say yes, but for sure it is also a problem in many other walks of life. However, when the safety of…
Toxic work environments
Everyone has a bad day, a bad week, a bad boss trip or a bad charter. That’s the nature of the yachting industry (and life in general has its ups,…
Is our industry pulling its weight?
Diversity in yachting – Is the yachting industry diverse? A big question. What does being diverse mean and as an industry?