Erica Lay

Erica Lay

A feelance journalist for over 15 years together with being a business owner within the yachting industry gives Erica the inside scoop of life within our industry. Never one to shy away from talking about the subjects other like to brush under the carpet, Erica delivers hard and ‘real’ views about life in the superyacht industry.

The Social Media Pressure Cooker for Superyacht Crew

The Cult of Comparison: Everyone’s Yacht Life Looks Better Than Yours

The Social Media Pressure Cooker for Superyacht Crew Read Article

AI in yachting

AI in yachting- Because Thinking for Ourselves Is Sooo Last Season – Can can replace humans altogether?

AI in yachting Read Article

How is Gen Z reshaping the superyacht industry

How is Gen Z reshaping the superyacht industry. Is our industry ready for the next level, before the Generation Alphas get their hands on us!

How is Gen Z reshaping the superyacht industry Read Article

Influencer Culture and Authenticity

What value do they bring? Gone are the days of looking for your 15 minutes of fame on a reality TV show. Erica Lay takes a deep dive into the…

Influencer Culture and Authenticity Read Article

Can we beat the internet trolls?

What are the typical character traits of a troll and what is their motivation?

Can we beat the internet trolls? Read Article

Passive aggressive social media

Opting for passive aggression on social media platforms is the best way to demonstrate you don’t do direct, you don’t do honest, and you definitely don’t want to resolve the…

Passive aggressive social media Read Article